Job Description
Talasha has been mandated to hire an Associate Creative Director_Graphic Design for India’s leading sleepwear brand that boasts of having over 50 independent retail outlets across the country. This three decade old brand provides premium night-wear for all ages & genders and priorities both comfort & style
Responsibilities –
- Conceptualise & execute brand designs & marketing creatives across digital, mainline, marketing, and generative AI platforms
- Ideate & design all aspects of branding elements & digital creatives including advertising creatives, social media tonality, website UI/UX, marketplace creatives, etc
- Strategize & create compelling offline marketing collaterals- standees, in-store advertising, posters, packaging etc for Pan-India usage
- Leverage cutting-edge AI tools (Mid-journey/Firefly) to redefine design and creative strategy , exploring new possibilities to bring innovative design elements
- Produce creative assets including logos, static designs, templates, banners, videos, gifs, animations & visuals for branding and marketing activities across multiple channels such as web, social media, offline collaterals, product packaging, merchandise , email campaigns, and more
- Translate strategic direction into high-quality design within an established brand identity, while staying ahead of industry trends
- Continuously improve creative strategy by studying the competition landscape for design trends & benchmarks
Good To Have –
- 3+ years experience in graphic design for D2C brands in fashion or lifestyle.
- Experience designing creatives for both offline & digital channels
- Expertise in Photoshop & Illustrator & experience in After Effects/Figma.
CTC – Upto Rs.10-12 LPA (Basis last drawn)
Location – Mumbai, Andheri West